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The 12 Week Year: Get More Done in 12 Weeks Than Others Do in 12 Months, by Brian P. Moran, Michael Lennington
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The guide to shortening your execution cycle down from one year to 12 weeks
Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This audiobook redefines your “year” to be 12 weeks long. In 12 weeks, there just isn’t enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
• Explains how to leverage the power of a 12-week year to drive improved results in any area of your life
• Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
• Authors are leading experts on execution and implementation.
Turn your organization’s idea of a year on its head, and speed your journey to success.
- Sales Rank: #356080 in Books
- Published on: 2015-04-26
- Formats: Audiobook, MP3 Audio, Unabridged
- Original language: English
- Number of items: 1
- Dimensions: 6.75" h x .50" w x 5.25" l, .17 pounds
- Running time: 5 Hours
- Binding: MP3 CD
From the Inside Flap
A guide to creating results through focus, commitment, and accountability
The 12 Week Year is a process forged in the field of sports, used by world-class athletes and transformed for business and everyday life by Brian P. Moran and Michael Lennington.
This is not a book of theory. The 12 Week Year has been vetted by thousands of clients and hundreds of companies, and is backed by years of real life experience. In this groundbreaking book, the authors unlock the simple secret to help you accomplish more.
What differentiates truly great performers and organizations from mediocre ones is an ability to effectively execute on what they know. There is a gap for most of us between what we know we should do, and what we are actually willing to do. This knowing-doing gap is what keeps most people and most companies from accomplishing what they are capable of.
The 12 Week Year incorporates the proven disciplines and principles of effective execution into the context of 12-week execution cycles. In the book, you'll discover how to develop clarity and focus on what matters most and a healthy sense of urgency to get it done. You'll learn how to:
- Take back control of your day
- Increase your income
- Balance the priorities in your life
- Lower your stress
- Accomplish your goals in record time
The 12 Week Year is a how-to book for both individuals and organizations that would like to accomplish more in the next 12 weeks than others will in the next 12 months. Join the thousands who are already experiencing the benefits of the 12 Week Year. Get this book and turn the idea of a year on its head, and speed your journey to success. Leverage the power of The 12 Week Year to drive improved results in any area of your life.
From the Back Cover
Praise for The 12 Week Year
"This book takes all the core business principles I believe are so valuable—discipline, consistency, focus, intensity, ownership, accountability, and planning—and puts them together in a straightforward system that actually works. What more can you ask for?"
—MATTHEW E. WINTER, President, Allstate Auto, Home and Agencies
"The 12 Week Year is a book you can open to any chapter and find valuable insights and practical actions you can put into practice today. Read it; study it; apply it!"
—TOM IZZO, Head Coach, Michigan State University men's basketball team
"Brian Moran and Michael Lennington have persuaded me that focusing on shorter time periods—four 'year ends' instead of one—brings clarity and urgency to individuals and teams. I've already drawn up my own 12-week plan. Exciting!"
—SUSAN SCOTT, author of Fierce Conversations and Fierce Leadership
"If you are an executive or entrepreneur and you are serious about creating a high-performance culture that executes well, then read this book and have your team read it too."
—JOHN VACCARO, Senior Vice President, MassMutual Financial Group
"The 12 Week Year is a powerful system for achieving extraordinary results both professionally and personally. It's a simple yet proven approach to creating breakthrough results. If you're committed to making lasting changes, this is a must-read!"
—TOM BURNS, Chief Distribution Officer, Allianz
About the Author
Brian P. Moran is founder and CEO of The Execution Company, an organization committed to improving the performance and enhancing the quality of life for leaders and entrepreneurs. He has served in management and executive positions with UPS, PepsiCo, and Northern Automotive and consults with dozens of world-class companies each year. As an entrepreneur, he has led successful businesses and been instrumental in the growth and success of many others. In addition to his books, Brian has been published in many of the leading business journals and magazines. He is a sought-after speaker, educating and inspiring thousands each year. Brian lives in Michigan with his wife, Judy, and their two daughters.
Michael Lennington is Vice President of The Execution Company. He is a consultant, coach, and leadership trainer, and an expert in implementing lasting change in organizations. He works with clients in the U.S., Europe, Asia, and the Middle East to help them implement corporate initiatives that drive sales, service, and profitability. Michael holds a BS from Michigan State University and an MBA from Ross School of Business at the University of Michigan. He lives with his wife, Kristin, and their children in northern Michigan.
Most helpful customer reviews
354 of 387 people found the following review helpful.
One to Skip
By Rebecca Wise
I really don't like to give negative reviews, but after reading this book I feel compelled to tell others who enjoy reading books about productivity that this is one you can skip. For those who have never read a book about goal-setting or managing your time, perhaps you'll find something of value in "The 12 Week Year." For the rest of us, however, the concepts of creating a vision, identifying goals, breaking those goals into actions, creating a weekly plan of execution and measuring your efforts is very basic and nothing new.
Basically, the author suggests that if you reduce the time horizon on your goals from a year to a 12 week period (what the business world refers to as a "quarter,") you'll accomplish more. I don't disagree with this concept- the less time we think have to get something done, the less time we typically waste. Beyond that, the book consists of nothing but repackaged, repetitive content already covered in books by others like Stephen Covey and Brian Tracy.
The book does, however, offer the reader additional support. For only $89.00 you can purchase the 12 Week Year Study Guide. For a mere $147.00 you can take the 12 Week Year Challenge. For just $197.00 you can purchase "Achieve," the 12 Week Year online system. Although I give the author 2 stars for the book, I give him 5 stars for his marketing machine.
75 of 87 people found the following review helpful.
Copy, rinse, repeat.
By Amazon Customer
This book was gifted to me by a partner in my firm who swears by it. After reading the first 5 chapters, and skimming the rest of this short book, I have to agree with many others' assessments. The book is simply repackaged quotes and ideas from Steven Covey and others including Tony Robbins. Not that there is anything wrong with the ideas themselves, but if you have 7 Habits or The Art of Achievement or Personal Power/Awaken the Giant Within, or several other books Moran and Lennington generous borrow from, you're better off going back to the books you already have. Read them again, and do what you didn't do the last time you read them- actually implement the ideas!!!! (What a concept!)
I have to say that I found the repetition in this book to be absolutely annoying. The authors would say something, slightly reword it, and then say it again just a few paragraphs later. No additional illumination on the concept, simply a rewording. Even though the book is only 190 pages, it could easily have been only 80 pages and still had the same impact.
If you've never read a "self-help" book before, this will be a very rewarding purchase. Otherwise, use what you've got, but this time, set your goals for 12 weeks instead of a year.
25 of 28 people found the following review helpful.
Not done but loving it so far
By A. K.
June 9,2014: A more complete update will follow but the concepts are all the things that have been going through my mind as I work on my journey to higher productivity and performing to my absolute highest capability - every day! When you must motivate yourself as an entrepreneur - aka there is no one telling you what to do, what measure to achieve and by when - you really have to get this figured out. I like the idea of the quarterly focus (12 weeks). I hoping this will be the best book on personal execution that I have come across (and I have been looking at a reading quite a few). Reading....Hoping....(part 1 of 2).
OK,NEXT UPDATE June 19, 2014
Life changing in terms of achieving more in my business and life - looking at the whole - short and long term. I never measured or thought this way about my work and life and the next 25 years will be better than the last in terms of my execution excellence, lower stress and happiness in business and life.
I did buy the 12 week plan online tools for a 12 week period (about $300).
Before I went online, I did these things for myself: 1) I created a master list for myself of all the things I am working to accomplish; 2) I created my own measures on paper first selecting from the critical items for the next 12 week period; 3) I created a daily working/planning one pager for each day of the week to plan my daily actions. I write on this everyday and have different sections for "frogs" (immediate things), top of mind, hourly, and chevrons for titles. 4) I created a binder that holder my measures on top, my detailed master plan for reference as needed, and my daily sheets.
THEN, I went online to create my 12 week plan using Brian's tools. The tools are simple but effective.
Today, I talk with a coach provided for one hour as part of the 12 week $300 package.
So, here I go.....Here is to better contribution and excellence for the rest of my life!
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